Elfridges app for iPhone and iPad

A devilishly dapper golden goose has stolen all the presents from Selfridges. As an Elfridge, it’s your mission to rescue the presents and save Christmas.

This Christmas at Selfridges, our seasonal shopping helpers, The Elfridges, are available in all of our stores to give you inspirational style and gift advice. To recreate the magic of The Elfridges online at selfridges.com, we have developed ‘Elfridges & the Enchanted Forest’, a fun and interactive game that can be played on both desktop here, or on any iOS device.

Ready yourself for an extraordinary festive mission through 5 levels of our iconic Selfridges stores and into the enchanted forest.

But beware, danger lurks at every corner!